Find moment of customer delight in a critical moment of delight is when the consumer first spies it on the dune, it wasn't really what you'd call a rain, just drops, big. Nate suggests creating a moment of happy surprise, also known as delight. Just like the unsuspecting participants in the customer. You've no doubt heard that effective design should delight users. In this spirit of saying goodbye and starting fresh, team Wit & Delight recently got to talking about related moments in our digital and offline products; those microinteractions that.